Signing of James Rodriguez helps Everton form commercial partnership with Colombian firm

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Today Everton has announced a “multi-year” agreement with Rushbet.co to become the club’s official betting partner in the South American country.

James Rodriguez’s signing has helping Everton land a first commercial deal in Colombia.

Indeed, Everton has signed a multi-year deal with Rushbet.co to become the club’s official betting partner.

A TV advertising campaign featuring a number of Everton players is scheduled to run on channels across the country in the first half of 2021.

Blues’ growth strategy in this part of the world has accelerated recently with the arrival of a number of high-profile players, but the signing of Rodriguez in the summer has helped open doors in Colombia.

Rushbet.co is owned by U.S.-based Rush Street Interactive and is said to be the third most popular betting site in Colombia after launching in 2018.

Alan McTavish, commercial director at Everton, said, “Our new deal with Rush Street Interactive Colombia and its brand, which includes the club in a national TV advertising campaign, demonstrates the significant progress we have made in South America and is part of our wider international growth strategy.

“Rushbet.co is a new but dynamic and ambitious brand with a lot of growth potential. This new partnership will provide Everton with even more visibility in Colombia and allow us to work together to maximize exposure while offering an official betting service to our growing fan base in South America.”

This is the second regionalized betting deal Everton has signed following the end of its partnership with SportPesa earlier this year.

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