The candidates of the Democrats running for the two Senate seats of Georgia have outperformed the Republican incumbents of the state by more than 33 million dollars, and only one month remains until the run-off elections on January 5.
Both parties are pouring money into their candidates, because the result of the runoff election will determine whether the Republicans will retain control of the U.S. Senate. Currently the Republicans hold 50 seats in the next Senate. Should both Democratic candidates of Georgia win, the Democrats would also hold 50 seats, and Vice President-elect Kamala Harris would eliminate any tie after the inauguration.
Both Georgian Senators Kelly Loeffler and David Perdue are heading for the runoff vote after neither of them won 50 percent or more of the total votes cast in the November 3 election. Loeffler, who was appointed by Georgian Governor Brian Kemp at the end of 2019 to succeed former Senator Johnny Isakson, will run against Democrat Raphael Warnock on January 5. Perdue, who has represented Georgia in the Senate since the beginning of 2015, will face the Democrat Jon Ossoff.
According to the advertising tracking company AdImpact, formerly known as Advertising Analytics, the four campaigns spent more than $189 million between early November and early December on advertising for the runoff election. The agency’s data shows how each candidate’s campaigns determined advertising spending on broadcast, cable, satellite, radio and digital platforms in November, December and January.
By Friday, AdImpact’s data showed that Warnock has spent just over $59 million to date, making his campaign the largest advertising vehicle. Ossoff’s campaign lagged behind Warnock’s with nearly $52 million spent on advertising. Both candidates named between $36 and $39 million of their total spending on broadcast advertising, the data showed.
Compared to the Democrats, the Loeffler and Perdue campaigns each spent millions less in their respective campaigns. According to AdImpact data, Loeffler’s campaign spent nearly $45 million on advertising and Perdue’s campaign spent more than $33 million. Like Warnock and Ossoff, both Republican candidates emphasize broadcast advertising, with each campaign spending less than $26.5 million in this area.
In contrast to advertisements for the runoff election, each campaign spent significantly less between early 2020 and the general elections. AdImpact data show that Ossoff spent the most on pre-run election advertising before November 3, at around $31.8 million, while Perdue spent the least at just under $14 million.
Because so much depends on the runoff, Republicans and Democrats across the country have joined forces to support their candidates’ campaigns financially. In mid-November, the New York Times reported that Warnock and Ossoff had each raised nearly $40 million, while Republicans raised about $32 million for Loeffler and Perdue in the six days immediately following the general election.
On Thursday, Senate Leadership Fund President Steven Law told Fox News that Republicans raised $71 million between Election Day and November 23 to support the Loeffler and Perdue campaigns.
Washington Newsday asked the Loeffler, Ossoff, Perdue and Warnock campaigns for comments on the amounts raised before the runoffs, but did not return in time for publication.