Turkish young entrepreneur earns millions with “Royal Donuts”.


Enes Şeker seems to know something about donuts. His investment in the sweet pastry has paid off. The 25-year-old makes an annual turnover of 2.5 million euros with “Royal Donuts”. Now he wants to expand further.

The college drop-out and ex-Vodafone employee Enes Şeker has made it – as an entrepreneur he earns 2.5 million euros a year. The founder of Royal Donuts opened his first store in Cologne without marketing knowledge and advertising with only 8000 Euro starting capital. 23 months later, Şeker had 35,000 followers on Instagram and 2.5 million euros in its account, reports the “Rheinische Post” on Monday.

His business idea with the “Royal Donuts” writes success story. Throughout Europe there are a total of 36 branches as a franchise concept. Interested parties pay 60,000 to 80,000 euros for a franchise contract with Şeker. The “Royal Donuts” business idea is the fastest growing franchise in Europe. Each week two new Shops are opened, explains the 25-jhrige young entrepreneur proudly. Not even the Corona crisis could slow down the business with the Leckerei. The sales concept is based on “to go” or delivery service anyway. As a donut fan, he offers 120 different varieties of the sweet pastry – some at premium prices of up to five euros.

But he wants to expand further with the donut business. Together with his friend and investor Erol Norman, he plans to open further branches – in Neuss, Mönchengladbach and Meerbusch. Cab entrepreneur Norman is thus establishing a second mainstay and investing a six-figure sum. With “Royal Donuts” they also want to conquer the market in Turkey and the United Arab Emirates.

TRT German.


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