The Tesco customer said that she cannot buy sanitary towels in Wales because of the ban.

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A Tesco store in Cardiff, Wales, is said to have denied shoppers access to the aisle where the products are located due to “firebreak” blocking regulations in force in Wales since Friday.

One Tesco customer was left in a rage after she was told in a Tesco Welsh store that she could not buy sanitary towels, which the supermarket giant later called a “mistake”.

The Welsh Assembly Government was forced to intervene and explain the situation after items classified as “not essential” were

The Welsh Assembly Government went on to clarify the rules in its own Tweet, making it clear that sanitation products were considered essential.

This has now created confusion about what can and cannot be sold in supermarkets, after the shopper tweeted about her experience and received a response from Tesco, reports North Wales Live.

As part of fire safety regulations, the government has banned supermarkets from selling “non-essential” items such as clothing, toys, books and electrical goods.

The buyer, who shared her experience online, said “Tesco can you explain why I was told today that I cannot buy PERIOD PADS because I am sure that they are indispensable for women ?!!! But I can buy alcohol, it makes no sense.”

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In a now deleted tweet, Tesco’s account responded: “We understand how frustrating these changes will be for our Welsh customers. However, we have been instructed by the Welsh Assembly Government not to sell these items for the duration of the firebreak closure”.

The Welsh Assembly Government responded to clarify the situation, saying Tesco was wrong to prevent the sale of plumbing products.

A Welsh Assembly Government spokesman said: “This is wrong – contemporary products are essential. Supermarkets can still sell items that can be sold in pharmacies. Only the sale of essential items during the firebreak should prevent people from spending more time in the stores than necessary. This should not prevent you from accessing items you need”.

Images have been posted online showing how supermarket aisles blocked in the Tesco store are used to store time cushions and other health care items.

A Tesco spokesman said: “Of course, sanitary products are important items and are available to customers in all our stores, including in Wales. The reply to this customer was sent out by mistake and we are very sorry that there was a mix-up”.

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