Exclusive: ‘Minions: The rise of Gru’ toy to be released by Mattel in spring 2020.


The Minions return on July 3, 2020 in a new film called Minions: The Rise of Gru. The film takes viewers back to the past, where they see exactly how a 12-year-old Gru begins his journey to become one of the world’s greatest supervisors. What better way to experience this new journey than with a new set of toys at your side?

Mattel, who is starting a brand new partnership, is the new master of henchmen and has many new toys, from simple action figures to Hot Wheels and games. By maintaining their standards of play, Mattel and Universal Brand Development hope to expand the Minions brand with new toy features that will delight children more than ever.

Let’s take a look at some of the new Mattel offerings that will hit the toy shelves this spring.

Action Branch from Minions

These action figures offer core play with removable accessories that can be mixed and matched with all other core figures in the line. Eyes can move, Otto throws the stone and Stuart can swing his nunchaku, with distinctive push-activated features that allow fans of all ages to re-enact their favorite scenes from the movie.

Minions chatter Otto

Otto is a new character in Rise of Gru, and he is one of the most expressive. This toy reacts to touch and different poses with unique reactions to the situation. Turn him upside down or flip him over to achieve any number of possible results. Otto will talk, laugh, sing and even glow. Watch his LED projection mouth and watch him recognize his accessory Stone, which comes directly from the movie.

Minions Duet Buddy

The Minions have a taste for music, and now fans can sing along with Bob the Duet Buddy! Not only is Bob best dressed in his disco, he also sings the classic “Celebration” from Kool and the Gang. When the song starts playing, owners can choose to sing the lyrics themselves or, if you’re stuck, just hold the mic on Bob and he’ll pick up where you left off.

Minions Fart ‘N Fire™

Nothing makes a Minion laugh harder than fart noises. With this humorous blaster, children can make all kinds of gas-like noises. Shoot out a farting fog with shorter bubbles, or lengthen and adjust the handle to emit more musical sounds. No matter what your preference, prepare for a variety of rude noises to fool your friends and family with this item that comes straight out of the movie.

Minions according to ‘N Rowdy Asst

Reenact your favorite Rise of Gru gangs with this Loud ‘N Rowdy assortment of action figures. Pressure-activated features trigger different sounds and physical movements. The way their eyes move gives life to these characters as well. Each Minion comes with different accessories that fans can mix and match to create fun situations.

Minions Mighty Minions Asst

Each of these key characters from Minions offers specific actions and sounds that can be heard in Rise of Gru. Experience your favorite moments from the movie with one-touch features that trigger electronic sounds and actions as they appear on the big screen.

Wild Riders of the Minions
SRP: $34.99

Take one of Gru’s favorite vehicles on an escape ride with the Minions Wild Rider. This RC vehicle takes Minion Bob on a laughing ride with simple function remote controls that rotate 360 degrees. When Bob is feeling lonely, the kids can swap three extra henchmen from the core figures using their universal handle system.

Fans of the minions will have to wait a little longer until these toys line the aisles of their favorite retailers this spring. Mattel offers many unique ways to play and relive your favorite minions’ pieces: The Rise of Gru with this loud and farting toy assortment. Prepare to laugh and sing your heart out with your favorite character from the movie. Are you more of a classic Bob, or do you like the newcomer Otto? Which toys are you most enthusiastic about? Let us know in the comments below….


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