Epic is gaining support in its rebellion against Apple’s App Store rules. 13 well-known names have joined together to form an organization – including Spotify, Deezer and the European Publishers Council.
Critics of Apple’s App Store rules have joined together in one organization. Among the 13 first members of the coalition for App Fairness are the music streaming market leader Spotify and its competitor Deezer, the games company Epic Games and the publishers’ association European Publishers Council. The coalition presented on Thursday specifically denounces the 30 percent levy on digital content and subscriptions sold via the Apple platform.
In addition, the members demand that app stores other than Apple’s are also allowed on the iPhone and that app vendors there also have access to other systems for payment processing. Apple always responds to such criticism by saying that the restrictions are necessary to ensure the safety of users – and are financed by charging for the operation of the App Store. For subscriptions, the levy drops to 15 percent after the first year.
Some members of the coalition are engaged in public disputes with Apple. Spotify, for example, accuses the iPhone company of unfair competition before the EU Commission – because it would have to pay a part of the subscription revenues to it, while as a platform operator it could keep all the revenues from its competing service Apple Music. Epic Games, creator of the popular online game “Fortnite”, recently caused a stir with its attempt to sell virtual content past Apple in violation of the App Store rules. Apple subsequently banned the app from the platform.