The coronavirus pandemic has affected many companies and industries, but Niantic’s popular mobile game Pokémon Go did not seem to be in phase in 2020.
According to a new report by mobile phone analyst firm Sensor Tower, Pokémon Go has raised more than $1 billion this year. This figure surpasses last year’s record of $902 million – and there are two months left in the calendar year, making 2020 the most profitable year in the history of Pokémon Go.
According to reports, Pokémon Go players have invested 11 percent more money in the App in 2020 than they did last year.
Sensor Tower explains that total downloads and revenues from mobile apps in 2020 have increased due to the pandemic as many people seek entertainment in this unprecedented time.
While the increase in Pokémon Go revenue is in line with the overall mobile app market this year, it’s more impressive when you consider how the mechanics of the game work.
Pokémon Go provides an incentive to go outside, and in the event of a pandemic, it is unsafe and more difficult to stay outdoors for extended periods of time, especially in crowded urban areas. To counteract this, Niantic implemented home staying measures for its mobile game, which included shortened egg hatching distances and remotely controlled raid passes to provide a more enjoyable experience for players as they remained confined for the summer.
While many of the house arrest features are now gone, the permanent implementation of remote passports in the game store is probably the best selling Pokémon Go.
Pokémon Go is the #3 mobile app among global players who have so far spent the first 10 months of 2020 outside third-party Android stores. No. 1 in this regard is PUBG Mobile, and Honor of Kings ranks second.
Over its lifetime, Pokémon Go has generated $4.2 billion in revenue since its launch in 2016. The United States is the most lucrative market for Pokémon Go, as the mobile application has generated $1.5 billion of the country’s total revenue. This makes up 36.3 percent.
And with two months left in 2020, it looks like Pokémon Go will continue to generate revenue as more events are planned for November, including two Community Days, which are the game’s most popular events.
December usually features a special holiday event with a massive Community Day weekend where Trainers can capture all the Pokémon that are the focus of Community Day and gain access to their exclusive trains. Niantic has not yet confirmed the December activities, but fans can probably bet that they will be announced at the end of November.