Premier League wants to lower PPV price after counter-reaction of the fans.

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Fans were charged £14.95 to watch some of the matches live on television as the games are still being played behind closed doors due to the coronavirus pandemic.

The Premier League will review the cost of pay-per-view matches following a backlash from fans.

The controversial decision to charge fans £14.95 to watch some matches live on TV was discussed at a meeting of the top club on Tuesday.

Soccer fans in Merseyside and beyond have helped raise over £100,000 for food banks.

This move was not well received by many supporters, as a large number of them decided to boycott JPA coverage and instead donate money to charity.

Everton, Liverpool and their first division rivals met today (Tuesday) where it was decided to leave the cost of the next two rounds of matches at £14.95 until the next international break.

Meanwhile, it was estimated that around 100,000 people paid to see the Reds’ 2-1 win over Sheffield United on Saturday at the Sky Box Office.

The Times reports that the Premier League raised more than £5 million from the first two weekends of JPA matches, but the clubs have agreed to review the costs to avoid a “public relations disaster”.

However, according to The Times, it is likely that costs will fall to £9.95 – a decision is due to be taken on 5 November.

The owner of Newcastle United, Mike Ashley, has publicly called for a reduction in the price to £4.95 per game.

The article added: “Premier League executives will also consider the fact that some clubs will be in the JPA more often than others because Big Six teams appear more regularly at live matches played by Sky and BT Sport, which means some fans will have to pay more to see their team. However, there seems to be little room for manoeuvre on this issue.

“Some clubs suggested that the review might consider making the matches available only on their websites, but that seems unlikely to be followed up.

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Speaking ahead of the meeting, businessman Ashley said in a statement: “I urge the Premier League to act immediately to review its current pay-per-view arrangements for live matches in the UK.

“Fans have overwhelmingly rejected this offer and the Premier League must act now.

“A fee of £14.95 for individual televised matches is not acceptable to any soccer fan in the current climate.

“The government should waive VAT on the above pay-per-view games so that so many of those who cannot attend the games in person can at least watch their team.

“I would suggest that 50 per cent of the profits from the above-mentioned reduced pay-per-view option remain with the Premier League and 50 per cent go to the football pyramid below.

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