Norwich City has ended their agreement with BK8 Sports due to public outcry over their controversial marketing.
Norwich City have ended their commercial partnership with betting firm BK8 Sports following backlash over sexually suggestive marketing content.
On Monday, the Sky Bet Championship winners revealed a lucrative agreement with the Asian firm, whose logo would have appeared on the club’s shirts next season.
The Canaries and their new primary partner, however, have agreed to discontinue their connection by mutual consent after an outrage over imagery used in social media posts, and the club has apologized for “an error of judgment.”
“Norwich City can announce the mutual termination of the club’s commercial collaboration with BK8, according to a statement on the club’s official website.
“The club and BK8 have taken input from its supporters and partners into account, and after further negotiations, we have agreed to dissolve the agreement immediately.”
“Through our various efforts with our supporters and partners, we have worked hard to create trust and engagement,” said chief operating officer Ben Kensell. Our open and honest interactions with our community and supporters are extremely important to us.
“As a self-funded club, it’s always a tight line to walk between generating the cash needed to keep the model afloat and staying true to our ideals and beliefs.
“In this case, we committed a blunder in judgment. Our standards were not up to par with what we expect from our football club.
“All we can do now is apologize for any offence caused to our supporters and former players, Grant Holt and Darren Eadie, who were present during the BK8 promotional launch campaign.
“At our football club and in our community, we are deeply dedicated to diversity and equality. We wish to maintain a very inclusive atmosphere throughout the club, as well as a welcome and accessible atmosphere devoid of degrading and discriminatory behavior.”