The Russian digital and telecommunications giant will have its branding on the front of the team’s jerseys, while Yota – which belongs to the MegaFon group – will be the team’s sleeve partner.
MegaFon has extended its commercial agreement with Everton and will become the main sponsor of the women’s team.
The Everton Women will wear Megafon on newly branded jerseys for the FA Cup Final after expanding their commercial agreement with Toffees.
MegaFon’s new deal with the Blues comes after becoming the sleeve sponsor for the men’s training apparel and Everton’s official matchday presenting partner last year.
Everton’s women will wear the newly branded jerseys for the first time on Sunday in the FA Cup Final.
And in January of this year it was announced that USM has signed a £30 million agreement to secure a first option on naming rights – for a pre-agreed fee – for the club’s new stadium at Bramley Moore Dock.
This agreement was reached at the behest of USM – the holding company to which MegaFon belongs – which extended its sponsorship contract with the club and transferred these rights.
USM signed an initial five-year agreement with the club in January 2017 to become a partner for the naming rights to Everton’s Finch Farm training base in Halewood.
The agreement is also referred to as “multi-year” and is expected to last at least two years, with various options and clauses included in the agreement.
Everton has not disclosed the value of today’s expansion with MegaFon, simply calling it “the largest commercial deal in the history of the women’s team.
MegaFon’s entry into women’s football further strengthens the bond between Everton and Alisher Usmanov.
Yota, meanwhile, are a cell phone and virtual network operator based in Russia.
Usmanov is the majority shareholder of MegaFon and holds a majority stake – and is the founder – of USM, with Ivan Streshinsky and Everton owner Farhad Moshiri also on the board.