The “likes” on Joe Biden’s Facebook page are growing five times faster than Donald Trump’s, but the former vice president’s page is lagging behind in terms of overall size, as the data shows.
Between October 3 and November 3, the Democratic presidential candidate’s page grew by 709,199 Likes, a 25.28 percent increase. In comparison, Trump’s social networking account recorded like growth of 1.3 million, an increase of 4.44 percent. This represents a five times faster growth of Biden’s likes than Trump’s.
Data from Facebook’s own analysis tool CrowdTangle shows that 3.51 million users currently like Biden’s official site, but this is dwarfed by the 30.73 million page views on Trump’s account, giving the President a commanding lead of over 27 million.
The difference between the subscribers is about the same, with about 3.9 million people following Biden compared to the 32.7 million following Trump.
Trump’s lead also extends to the total number of user interactions, which includes reactions, comments and shares. Between October 3 and November 3, a massive 19 million comments were registered on the President’s side, compared to 3.49 million on the Biden side. Trump’s status updates were shared over 12 million times, while Biden’s posts were shared 2 million times.
Trump and Biden have been heavily targeting social media in the run-up to today’s 2020 election, both in personal capacity and in the form of campaign advertising.
The growth of Biden’s account is due to the fact that his team put more money into Facebook advertising than the President. Between October 26 and November 1, Biden’s campaign spent more than $8.88 million on Facebook marketing, compared to Team Trump’s $4.90 million.
Trump’s use of social media continues to be dominated by Twitter, where he has accumulated a following of more than 87 million users. Washington Newsday previously reported how Trump’s Twitter usage increased by more than 100 percent from September 28 to October 11 when compared to the frequency of postings during the same two-week period in which he fought Hillary Clinton before the 2016 elections.
Experts previously told Washington Newsday that Trump does not often use Facebook personally, but still enjoys the reach it provides.
Angelo Carusone, CEO of the non-profit Watchdog Media Matters for America, said: “He likes that his account is doing well there, but Facebook is not really part of his personal media diet, so an analysis only really reveals how the campaign is using the platform”.