Munich Media Days: Digital conference with a cultural and creative kick-off.

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The Munich Media Days start with readings, concerts and broadcasts. Managing Director Sutor emphasizes that it is more important than ever to offer a digital platform for exchange.

The President of the Bavarian Regulatory Authority for Commercial Broadcasting (BLM), Siegfried Schneider, has called on media of all kinds to support democracy and basic rights. “Media must live up to their responsibility for democracy,” he appealed on Saturday in Munich. “This must not be forgotten in the competition for people’s attention and time budget”.

At the opening of the Munich Media Days, the BLM boss said that the focus was on socio-political challenges such as hate on the net, fake news and extremism. The question for the industry was: “What can we do to guarantee freedom of opinion and diversity of opinion?

The Munich Media Days (until 30.10.) are one of the most important industry conferences every autumn. Because of Corona, the 34th edition runs completely online for the public – in a specially developed digital world for conferences, trade shows and meetings.

Medientage Managing Director Stefan Sutor said at the beginning: “The industry is currently undergoing a turbo-digitization process that also brings with it a lot of uncertainty and questions. It is therefore more important than ever to offer a digital platform for exchange with the Medientage.

The creators are even hoping for more visitors than usual. Around 7000 came last year. This time the Media Days will last a whole week (until October 30) instead of just three days. There will be a good 100 events with more than 350 guests. The responsible body for the Media Days is BLM.

The weekend kicked off with a creative cultural mix of readings, concerts and broadcasts. All lectures and discussions in the main program are broadcast from real studios. This includes the official opening on Monday (26.10.) with Bavarian Prime Minister Markus Söder (CSU) and the TV and audio summits in the following days.

DPA.

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