Liverpool is a special football club, a unique football club” – Tony Barrett on his new role.


As for the proponents, Barrett essentially passes every “one of us” test.

The news that Liverpool FC has appointed Tony Barrett to a new role as head of club and fan support was received with broad approval at the end of May.

The lifelong red and former journalist passes every “One of us” test, but now he is head of club and fan support

As a club sponsor he travelled as a fan through the country and across Europe before he made a career in football as a reporter for Liverpool FC of ECHO.

Born and raised in Fairfield, he was so young when his late father Eddie took him to his first game at Anfield that he has no memory of it.

Now he has been in his new job for ten days and this week he has been dealing with the consequences of another ticket mishap at LFC, problems with disabled people and member sales.

He switched to national teams with the Times, a role he left last year after the newspaper decided not to put the results of the Hillsborough investigation on the front page.

This stand was further praised and he spent six months at before the Reds arrived. They had been talking with Barrett since December 2015 about what they should do better, and this role was not created spontaneously.

ECHO spoke with Barrett about his new role, the recent ticket issues and how many of the problems his new role could solve.

Fans were left without tickets after queues formed on the Internet, some of which lasted several hours, while some disabled fans stood outside Anfield for several hours without success.

I had the good fortune to report on the club as a journalist, and this opportunity arose. There are discussions about how this role will work and what my tasks will be and how I see the role.

It is an exciting thing for me to be invited to work for Liverpool Football Club. As a child, your first instinct is to want to play for them, but my highest level was the first division of the Liverpool Sunday League, so there was no chance!

As I haven’t even been with the club for a few weeks, I have already discovered that there is a will at all levels to do this as well as possible and it is up to me to do it.

I always had the feeling that I would never refuse it. It’s an opportunity to work for Liverpool and the big thing is not that I accepted it, but that the club feels the role is necessary, which I think is a step in the right direction.

When we had the problems with ticket sales this week, one of the accusations on Twitter was: “If you knew what it was like to buy tickets, you would do something about it”. That somehow frustrated me, because I’ve been buying cards all my life, I’ve been a season ticket holder since 1988/89 and I paid £65 at the time. I didn’t have to become a member, so I appreciate that this is a learning curve for me.

From the outside, it’s all about ticket availability, pricing – we had the exit that I reported on as a journalist. My role is about engagement, and the most basic engagement for a supporter is the opportunity for them to see the team play. That desire to see Liverpool actually play football is at the heart of what the club is all about.


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