Know-how Food implements VeChain ToolChain to increase transparency

  • KnowSeafood wants to facilitate the supply of fresh seafood in the USA through this integration.
    Through this integration KnowSeafood’s customers will be able to trace the products back to their origin.
    For the CEO of KnowSeafood, the block chain provides the transparency that consumers demand.

    FindSeafood, an online seafood marketplace, has implemented StoryBird, a transparency application powered by VeChain ToolChain and developed by Producers Market. VeChain unveiled this news in a blog post on December 1st, pointing out that KnowSeafood took this step to facilitate the reliable supply of fresh seafood in the U.S. Through StoryBird, KnowSeafood is reportedly allowing its customers to transparently track their seafood from the moment it is caught to the plate.

    According to the blog post, KnowSeafood selected VeChain ToolChain to support its strategy of directly connecting agriculture and consumers to use the block chain. In addition, the company is seeking to reduce seafood fraud and supply chain shocks through block chain technology.




    Ensuring and guaranteeing food safety through VeChain ToolChain

    The VeChain ToolChain platforms are reported to enable the use of block chain technology with the fastest lead times compared to other platforms in the industry. Using the intuitive templates integrated into the VeChain ToolChain, local fish farmers can seamlessly upload harvest, processing and shipping information into the VeChainThor block chain. The Blockchain network is then integrated with the StoryBird data visibility module. The application then presents the data to the public so that end users can verify product origin and track delivery logistics.

    By using Blockchain technology, the organization will be able to close the gaps between all parties involved in the trade. Through this implementation, the KnowSeafood platform will begin tracking multiple categories of seafood back to VeChain ToolChain starting in the 4th quarter of 2020. These categories include Norwegian salmon, North Atlantic haddock, Peruvian mahi-mahi, New England clams and Maine lobster.

    Per Daniel McQuade, founder and CEO of KnowSeafood,

    “Our groundbreaking experience working with Blockchain has proven to us how powerful the solution is for traceability and sustainability. The American consumer demands the kind of transparency and provenance that block chain technology offers. By working with VeChain and the Storybird application, we bring the best technology on the market to our customers to give them unwavering confidence in the seafood from our KnowSeafood online marketplace.

    A unique opportunity for VeChain

    Research has shown that U.S. citizens spend more than 76.6 billion pounds a year on seafood. However, the U.S. Department of Agriculture (USDA) notes that about 80-90% of Americans still do not eat the recommended amount of seafood. According to the USDA, this is mainly due to incorrect labelling of imported products and ignorance of preparation methods.

    To help improve this situation, the US Food and Drug Administration (FDA) published guidelines and advice for US consumers on how to buy safe seafood. The publication advised customers to look for the label that contains information about where the fish was harvested, processed and certified. In doing so, the authority forced producers to find ways to improve transparency. This creates a unique opportunity for VeChain ToolChain to help more producers achieve greater transparency.


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