Despite the pandemic, Camelot expects record lottery sales.
Camelot, the operator of the National Lottery, announced that sales of lottery tickets, scratchcards, and online games increased by over 6% in the last year as bored households purchased record numbers of lottery tickets, scratchcards, and online games.
According to the firm, donations to good causes totaled £1.9 billion as a result of the strong uptake, including £1.2 billion in Covid-19 support, making the lottery the largest single financial contribution to the pandemic relief effort outside of the government.
Revenues for the year ended March were £8.37 billion, up £468.8 million from the same period the previous year, including £4.7 billion from its main Lotto drawings.
Camelot’s EuroMillions sales increased modestly, despite declining ticket sales in some partner nations, according to the corporation.
Camelot’s chief executive, Nigel Railton, noted that lottery operators in Europe were struck hard, but the company was able to recover revenue by enhancing its relationships with merchants, launching new games, and increasing investment in its online platforms.
“It could have turned out very differently if we hadn’t intervened, doing the right thing at the right time,” he said.
“If we look at other European lotteries, France was down approximately 12%, Spain cut off their retail channel for a long time, and sales were down dramatically as well. “Italy was likewise severely afflicted.”
Physical scratchcard sales were down – particularly in the first half of the year – due to most of the high street being closed for long swaths of the year, but this was offset by substantial increase in their online sales, bringing total sales in the Instants category to £3.7 billion.
According to the corporation, around 2.7 million additional digital gamers registered online, with average weekly spend rising less than 3% and fewer than two online instant games played per person per week on average.
As a result of the increased sales, a record £4.85 billion in prizes was distributed, up £349.7 million from the previous year, resulting in the creation of 389 millionaires.
Total in-store sales, including traditional lottery tickets, plummeted from £5.45 billion to £4.86 billion in the year following the pandemic.
It had been a year and a half. (This is a brief piece.)