According to supermarkets, demand for peony has increased by about 100 percent in the last three years.
According to a store, demand for a sort of flower reported to be the Duchess of Sussex’s favorite has increased by nearly 100 percent in the previous three years.
Peonies have become increasingly popular in recent years, according to Tesco, and the cool and rainy spring has improved the quality of this year’s crop.
Meghan used to post photos of peonies on her now-defunct Instagram account, and they took center stage at the Duke and Duchess of Sussex’s wedding in 2018.
According to Tesco, peonies have been grown in the UK for over 50 years, but commercial production just began approximately 15 years ago and is still growing.
The east of England is the main production area, with producers in Lincolnshire, Cambridgeshire, Norfolk, and Hertfordshire.
Peonies are a spring flower that bloom for roughly a month in the UK, from mid-May to early June.
They are imported from France and Italy before the UK season begins.
Tesco claims that demand for the blooms has soared by about 100 percent in the last three years, owing in part to their popularity at weddings, and that UK manufacturing has tripled.
Bury Lane, a family-run flower farm near Royston on the Hertfordshire-Cambridgeshire border, is Tesco’s major producer.
“Peonies normally need a cold winter frost and a chilly spring start to help them recuperate from the previous year, followed by loads of warmth to bring on growth,” said Will Clayton, managing director of Bury Lane.
“We’ve had unusually mild winters in recent years, so this year’s growing circumstances for peony have been nearly ideal.
“The season is around three weeks behind because to the chilly and rainy start to spring, so the UK crop should be around until early July.”
“The development of the peony as a gifting flower has been nothing short of amazing over the last several years, and the word we’re getting from farmers is that this year’s supply will be nothing short of outstanding,” Tesco flowers buyer Georgina Reid said. (This is a brief piece.)