Retailer Marks & Spencer could hardly contain its excitement when it announced a new Cronut as part of its holiday collection. The delicacy – a croissant-doughnut hybrid with a red glazed Santa Claus costume and a chocolate ganache belt – undoubtedly looks healthy and appropriate for the season. But the name for this creation has really caught people’s attention: “Yumnut of Santa Claus”.
The company made its debut with “Santa’s Yumnut” by posting a picture on Twitter this morning to the more than 600,000 people who follow the London-based multinational company. The tweet immediately went viral, and people ridiculed the chain because of the unintentionally funny name of the pastry.
The caption for “Santa’s Yumnut” was also the source of the mockery online. It reads: “Who would like to have a bite of Santa’s Yumnut Yumnut™? Our delicious Yum Yum doughnut hybrids have received a Christmas makeover, with delicious puff pastry layers and a sweet belt topping from Santa. You can find them in our bakery in the store”.
Who would like a bite of Santa’s Yumnutâ¢? Our Yum Yum doughnut hybrids have been decorated for Christmas, with delicious puff pastry layers and a sweet belt topping for Santa Claus. You can find them in our bakery in the store. pic.twitter.com/BcWwxOo26r
– M&S (@marksandspencer) November 5, 2020
By the editorial deadline, the article had been re-weeted more than 10,000 times, received almost 2,000 comments and almost 5,000 Likes.
However, this is not the first time the company has received unexpected attention for an unwise product name. For Valentine’s Day 2019, the company launched a heart-shaped creation consisting of pork sausages with a hint of truffle, wrapped in smoked bacon. What is the name of this artery-clogging gift? “Love Sausage”. After this delicious gift became a bestseller, Marks & Spencer released a miniature version entitled “Give a Little Love Sausage” for this year’s Valentine’s Day. The sausages were suggested as the perfect bedtime breakfast.
~ Thisisntjust any love wuerst… ~ This is the ORIGINAL love sausage and it’s back! If you love sausage, you will love our new Give a Little Love Sausage â this is two small sausages for Â£5 â and our big Love Sausage for Â£6! Who will you share yours with? â¤ï¸ pic.twitter.com/KUfKf9FNuG
– M&S (@marksandspencer) February 6, 2020
When “Santa’s Yumnut” was announced, an eagle-eyed observer obviously noticed another inappropriately sounding piece of Marks & Spencer advertising and passed on a photo from a store display.
This is not only lewd, this is M&S lewd.
No lessons learned and here I am pic.twitter.com/ZTYVM9IQQL
– Closure Sally (@mlejordan) November 5, 2020
Due to the explicit character of many of the tweets that make fun of the holiday theme Cronut, we cannot share them here. (But feel free to check out the Twitter account of Marks & Spencer yourself).
Even though most people were happy to mock the company’s ill-named pastry, some were happy to have just a little distraction from the news surrounding the U.S. presidential election.
Many thanks to M&S for the short distraction from the stress of the election! That was “Santa’s Yumnut”! https://t.co/Zk3umLIQSG
– Rachel Hawkins/Erin Sterling (@LadyHawkins) November 5, 2020
Pink News, a UK-based LGBTQ+ website, noted that Marks & Spencer also caused a stir last year with its “LGBT” sandwich, which consisted of lettuce, guacamole, bacon and tomato. (Note the first initials of each ingredient.) The proceeds from the sandwich went to a charity that helps homeless LGBT+ youth, so at least Marks & Spencer’s intentions were in the right place.
As for “Santa’s Yumnut”, Pink News said the name proves “once and for all why you need gays in your marketing team”.