For a variety of amusing reasons, Steve Jobs chose the name “Apple Computer”: It ‘took the sting out of it.’

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For a variety of amusing reasons, Steve Jobs chose the name “Apple Computer”: It ‘took the sting out of it.’

Although the word “Apple” conjures up pictures of sleek iPhones and rising stock prices these days before conjuring up pictures of fruit, you have to admit that it’s a strange name for a tech business. Few firms have a more recognizable frontman than Apple’s Steve Jobs, who became something of a legendary hero before his untimely death in 2011 at the age of 56.

The gap between the name and the firm was even made fun of in Forrest Gump (Forrest gets rich investing in Apple, which he thinks is some kind of “fruit company”). How did the tech tycoon come up with the moniker for his now world-famous computer firm?

Steve Jobs left a historic legacy and a strong corporation in his wake.

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Jobs ascended to become one of the world’s most successful businesspeople, with a net worth of $10.2 billion at the time of his death. His ascension to the top was not always smooth.

Jobs launched Apple in 1976, at a time when personal computers were nearly unheard of and computers were normally massive contraptions kept for specialists. After being thrown out of Apple in 1985, Jobs founded NeXT, a competing firm. Jobs was back at Apple, this time as CEO, when the two firms merged later.

Jobs is notable for being one of the youngest people to ever appear on Forbes’ list of the world’s wealthiest people, while having inherited no wealth. He also conveyed a strong message about leaving a legacy when he refused to give his own children an inheritance, insisting instead that they struggle to earn it… This is a condensed version of the narrative. I hope you found it entertaining.

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