At the Billboard Music Awards, The Weeknd teases a new era, saying, “The Dawn Is Coming.”
On May 23, the 2021 Billboard Music Awards were held. The Weeknd, whose real name is Abel Tesfaye, received 10 awards during the show after earning 16 nominations. The singer also hinted that his After Hours period is coming to an end, and that new music will be released soon.
The Weeknd has been nominated for several Billboard Music Awards.
The Weeknd performed his single “Save Your Tears” from the album at the Billboard Music Awards to put his After Hours age to an end. After Hours was released in March 2020, and the song “Save Your Tears” was promoted as a single after the album’s publication.
The Weeknd was nominated for the following categories at the 2021 Billboard Music Awards:
Male Artist of the Year Top Streaming Songs by Top Hot 100 Artists Top Song Sales Artist Top Radio Songs Artist Top R&B Artist Top R&B Male Artist Top Billboard 200 Album Top R&B Album Top Hot 100 Song Top Streaming Song Top Billboard 200 Album Top R&B Album Top Billboard 200 Album Top R&B Album Top Billboard 200 Album Top R&B Album Top Billboard 200 Album Top R&B Album Top Billboard 200 Album Top R Top-selling album, top-rated radio song, top-rated R&B song, and top-rated Latin song
Top Male Artist, Top R&B Album, Top Hot 100 Song, Top Hot 100 Artist, Top R&B Male Artist, Top R&B Song, Top Radio Song, Top Radio Songs Artist, and Top R&B Artist were among the awards he received.
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‘The dawn is coming,’ the singer joked.
To promote After Hours, The Weeknd included similar imagery in all of the albums’ music videos. He also incorporated storylines and concepts from music videos into his Pepsi Super Bowl LV Halftime Show.
As a signal to fans that he is done promoting After Hours, he joked that he will never wear the red suit from the After Hours era again in his acceptance speech for the Top Hot 100 Artist award.
“I’d like to thank God that I… This story is a short summary. Hope you enjoyed.